The Next Cool Event is as much of a food and beverage event as it is a massive display of the talented people and amazing resources for entertainment production located in our great state.

Every tour book cautions visitors to our great city that half of the streets in Atlanta are named Peachtree. That may be true but there is only ONE Max Lager’s Wood-Fired Grill & Brewery and it is located at 320 Peachtree Street in the heart of Downtown Atlanta – where Peachtree Street meets West Peachtree in a charming historic building that has actually been the location for several films.

For The Next Cool Event, Max Lager’s will serve a sampling of dishes from their in-house event menu including Lamb Sliders with mint aioli, apple chutney, brioche and Delta Shrimp Beignets with Apple-wood bacon Remoulade. Brewmaster, John Roberts (JR) will be pouring Max Gold and Max Black, two handcrafted lagers proudly brewed on Peachtree Street.

Max Lager’s is but one of the many catering companies and restaurants rolling out the very best that Georgia has to offer.  Be prepared to wine and dine your way through barbecue, Indian cuisine, Mexican cuisine, cupcakes, cheesecake, German delicacies, Caribbean delights and just about anything you can imagine.  All the food is free during the Red Carpet Cocktail event and the VIP Gala.  All alcoholic beverages are a flat $5 with no tipping.  You must be over 21 to attend and have a valid ticket to get into the parking lot.  There are no ticket sales for any evening event available at the door.  A limited number of tickets are still available through Ticket Alternative.  Red Carpet Cocktails are $50.  The VIP Gala tickets are $75.